Photographed by: Giancarlos Kunhardt; Prop styling: Briana Rengifo
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By now, you know that the Allure Best of Beauty Awards bestow that instantly recognizable seal on the products that editors, makeup artists, hairstylists, and dermatologists agree are the cream (and serum) of the crop. Spotting that red circle while shopping feels like getting an instant and highly enthusiastic recommendation from your most beauty-savvy, ingredient-literate friend.
We've been bestowing Best of Beauty Awards for nearly three decades now, so repeat winners are inevitable, not because there's a lack of competition in certain categories—trust us, there are plenty of amazing new launches that give more familiar products a run for their money. It's just that some winners somehow manage to remain untouchable. And that's why we've decided to salute them with a Hall of Fame—a designation given only to products that have won three or more Best of Beauty Awards.
Does it mean that you shouldn't even bother trying other products? Of course not—something else may work really well for you. But does it mean you must try them at least once if you haven't already because hello, they are clearly awesome? Yes, yes, a thousand times, yes.
Okay, so none of these products have won Best of Beauty Awards a thousand times, but that's only because we didn't get started until 1996. The fact that some of these tools and formulas have won three, four, even double-digit times is still incredibly impressive— even more so when you consider how many have won Readers' Choice Awards, too.
The products below are only some of the Best of Beauty Award Hall of Famers—yes, there are even more habitual winners—so check them out and then find out for yourself why they keep conquering their categories.
Tree Hut Shea Sugar Scrub
Best Physical Body Scrub
Tree Hut Shea Sugar Scrub
Amazon
Senior audience development director Lexi Herrick using the Tree Hut Shea Sugar Scrub in Moroccan Rose.
Lexi Herrick
There’s truly a Tree Hut Shea Sugar Scrub scent for every imaginable mood—social media manager Bianca Richards is currently obsessed with the freesia, sandalwood, and vanilla combo of Exotic Bloom—but no matter which fragrance floats your boat, the results are always stunning, soft, glowing skin. “I always find myself coming back to this tried-and-true favorite,” Richards says. “The sugar granules are just right for gently exfoliating dead skin, leaving it feeling smooth and refreshed,” which may explain why it’s been bestowed with its third Best of Beauty Award.
Best of Beauty Awards: 3
Oral-B iO Series 5 Rechargeable Electric Toothbrush
Best Toothbrush
Oral-B iO Series 5 Electric Toothbrush
Amazon
Not everyone gets excited about brushing their teeth, and those unenthusiastic people are the ones who haven’t tried the Oral-B iO Series 5 Rechargeable Electric Toothbrush yet. We, on the other hand, have been using it for years, and it keeps coming out on top of our electric toothbrush picks. Editor in chief Jessica Cruel has been using this rechargeable, round-brush wonder for years and really appreciates the sensitivity sensor, and her dentist has even noticed a difference.
Best of Beauty Awards: 3
Rare Beauty Positive Light Silky Touch Highlighter
Best Powder Highlighter
Rare Beauty Positive Light Silky Touch Highlighter
Sephora
Senior art director Ingrid Fowler applies the Rare Beauty Positive Light Silky Touch Highlighter.
To love the look of a liquid highlighter but prefer a powder format is to find yourself with few options that really deliver that gorgeously glassy look, so, of course, we keep coming back to Rare Beauty Positive Light Silky Touch Highlighter. Winning each year since its launch in 2022, this magical little mound of radiance never looks cakey or costume-y. “It’s so light and fine that it feels like you're applying air,” says senior art director Ingrid Fowler. “You only need a little bit to get a glimmery, shimmery—but not too shimmery—payoff.”
Best of Beauty Awards: 3
Shani Darden Skin Care Triple Acid Signature Peel
Best Monthly Peel
Shani Darden Skin Care Triple Acid Signature Peel
Amazon
Shani Darden Skin Care Triple Acid Signature Peel gives you the opportunity to play esthetician at home with a two-step, brush-on framework that feels straight out of a spa. Starting with an exfoliating combo of lactic, glycolic, and mandelic acids and ending with a clay mask, it delivers fast, noticeable results that have earned it three Best of Beauty Awards. "I feel so fancy every time I use this peel," says associate beauty editor Annie Blay-Tettey. "The two-step system makes it seem more thorough than most acid-based peels, and the glowy results prove it actually is."
Best of Beauty Awards: 3
Lush Bath Bomb
Best Bath Bomb
Lush Bath Bomb
Lush
Senior news editor Nicola Dall’Asen drops a Lush Bath Bomb into her tub.
Ask 10 people to describe a Lush Bath Bomb, and you’ll get 10 different answers. That’s because, even though it’s the quintessential bath bomb that so many of us picture when we think of bath bombs, it comes in seemingly countless shapes, colors, and scents. Watching it become one with your bath water and then immersing yourself will never not be whimsical. Bonus: “They never fail to leave soothed, soft skin in their wake,” says senior news editor Nicola Dall’Asen.
Best of Beauty Awards: 3
Cetaphil Gentle Skin Cleanser
Best Skin-Care Steals
Cetaphil Gentle Skin Cleanser
Amazon
Editor in chief Jessica Cruel, who has access to pretty much any cleanser you can imagine, keeps a reserved parking space for Cetaphil Gentle Skin Cleanser in her shower. Like so many of us who have made it a part of our routines over the years—it has double-digits Best of Beauty Awards, so that really is so many of us—she knows that sometimes you just want clean skin without frothy fanfare and potentially irritating active ingredients. Ultimately, this hydrating formula is kind to both sensitive skin and sensitive bank accounts, and that earns it Hall of Fame status.
Best of Beauty Awards: 11
Jones Road The Blush Brush
Best Blush Brush
Jones Road The Blush Brush
Jones Road
Managing editor Alessandra Foresto applying blush with the Jones Road The Blush Brush.
The true test of a makeup brush’s brilliance: making an uncoordinated person seem like a pro with its foolproof application. “Even when I think I've added too much product, Jones Road’s The Blush Brush proves me wrong as I watch it blend out with ease,” says contributing editor Marci Robin. This ease of use and reliability are only part of what makes it a repeat red-seal recipient; it also boasts soft, thick bristles that feel as fantastic as they perform.
Best of Beauty Awards: 3
Tweezerman Slant Tweezer
Best Tweezers
Tweezerman Slant Tweezers
Amazon
Sometimes we forget that tweezers weren’t named after the name Tweezerman—that’s how gold-standard (or perhaps stainless-steel-standard)—the brand’s plucking tools are. And that’s especially true of the Slant Tweezer, which is the winningest Best of Beauty Award recipient in the honor’s history with 26 red seals. You can always rely on it—and boy, have we—to grab even the finest and most stubborn hair.
Best of Beauty Awards: 26
Smashbox The Original Photo Finish Smooth & Blur Primer
Best Mattifying Primer
Smashbox The Original Photo Finish Smooth & Blur Primer
Amazon
Lily Wohlner
Although there was quite a gap between the 2009 and 2025 Best of Beauty Awards bestowed upon The Original Photo Finish Smooth & Blur Primer, this Smashbox classic has always been That Girl. Social director Kassidy Silva—who loves the lightweight, oil-free, even matte base it creates with its transparent formula—keeps finding herself making a U-turn back to the smooth, transparent formula on her long road of trying new primers. “If you also subscribe to the ‘apply in the morning and hope it stays all day’ makeup routine, this is the primer for you.”
Best of Beauty Awards: 3
Homecourt Room Deodorant
Best Room Spray
Homecourt Cece Room Deodorant
Revolve
Bluemercury
Once you can admit that your home may be stinky beyond the help of a scented candle, it’s time to look to something that can actually solve the problem, and we’ve found, over and over, that Homecourt Room Deodorant does the job with odor-neutralizing zinc, yeast ferment, and charcoal. We’re especially big fans of the smoky-meets-sweet scent, Cece.
Best of Beauty Awards: 3
Urban Decay 24/7 Glide-On Eye Pencil
Best Color Pencil Eyeliner
Urban Decay 24/7 Glide-On Eyeliner Pencil
Amazon
Senior news editor Nicola Dall’Asen creates a purple liner look with the Urban Decay 24/7 Glide-On Eyeliner Pencil.
Nicola Dall’Asen
You know a product is iconic when, every few years, Allure editors are like, “There really is nothing quite like this in the category.” Such is the case with Urban Decay 24/7 Glide-On Eye Pencil, which has undeniably served as the inspiration for countless eyeliners that have come after it. Now, accepting its third Best of Beauty Award—following wins in 2009 and 2015—it has several staffers contending that it’s the G.O.A.T. because of its incredible opacity, durability, and shade range, which includes both everyday and experimental colors, like the matte dark brown Demolition and the sparkling hot pink Woodstock, respectively.
Best of Beauty Awards: 3
Dove Deep Moisture Body Wash
Best Liquid Body Wash
Dove Deep Moisture Body Wash
Amazon
The definition of affordable luxury, Dove Deep Moisture Body Wash is such an indulgently hydrating cleansing experience that it feels like you must have made a financially regrettable decision every time you take a shower. Thankfully, you can get suspiciously soft skin without overspending with this long-loved formula, which is welcoming its ninth instantly recognizable seal to its own instantly recognizable bottle.
Best of Beauty Awards: 9
Nars Powder Blush
Nars
Powder Blush
Nordstrom
Bluemercury
Senior editor Jesa Marie Calaor brushes the Nars Powder Blush onto her cheekbones.
Don't call it a comeback! OK, call it a comeback. Nars Powder Blush has racked up numerous Best of Beauty Awards since the turn of the century, but its winning streak slowed in recent years as the blush competition thickened. We're not saying that's what prompted the brand to reformulate what is arguably its most famous product (even your grandma knows about Orgasm), but we were so impressed with 2024’s talc-free, even more blendable, and conveniently refillable reimagining of Nars Blush that we couldn't deny it its eighth red seal. "The new formula feels ever-so-slightly more velvety and deposits even more color with each swipe," says senior editor Jesa Marie Calaor.
Best of Beauty Awards: 8
CND Vinylux Long Wear Shine Top Coat
CND Vinylux Long Wear Shine Top Coat
Amazon
Your favorite nail polish color may change from week to week, but when it comes to that last clear layer, it's hard to stray from a formula as fantastic as the CND Vinylux Long Wear Shine Top Coat. It helps any color from any brand (it doesn't discriminate) look shinier and last longer, acting as a force field against annoying chips. In other words, your favorite color may need to stay your favorite color for longer than a week because it’s going to stick around beyond seven days with this level of protection on top.
Best of Beauty Awards: 3
Patrick Ta Beauty Major Sculpt Crème Contour & Powder Bronzer Duo
Patrick Ta
Major Sculpt Crème Contour & Powder Bronzer Duo
Sephora
Size matters, especially when it comes to your go-to sculpting product. "I put contour and bronzer on every single day. It's a product you just use more, and in more places, so I didn't want it to run out quickly," makeup artist Patrick Ta previously told Allure of his Major Sculpt Crème Contour & Powder Bronzer Duo. As its name suggests, this winner actually gets you two products—and plenty of 'em—and their textures are so incredibly blendable that it feels like the makeup artist's mastery was one of the ingredients. And it’s no wonder that it applies perfectly with Patrick Ta’s new addition to the Hall of Fame, Major Sculpt Dual-Ended Sculpting Brush.
Best of Beauty Awards: 3
ghd Platinum+ Styler
GHD
Platinum+ Styler
Amazon
Revolve
Dermstore
Contributor Paige Stables straightens her hair with the ghd Platinum+ Styler.
Is it a flatiron? Sure, technically. But what's earned the ghd Platinum+ Styler the "styler" designation—and four Best of Beauty Awards—is its so-much-more-than-a-flatiron flair. In addition to easy-peasy straightening, it allows you to create waves and curls with its rounded barrel and no-snag plates, which never deviate from 365 degrees—the perfect temperature for styling without singeing. No matter how high-maintenance your bangs may be, this tool makes sleek child’s play of them.
Best of Beauty Awards: 4
eSalon Custom Hair Color Set
eSalon
Custom Hair Color Set
eSalon
Some say the eSalon Custom Hair Color Set is the next best thing to going to the salon, but we have the audacity to say it may be—wait for it—just as good. That's because eSalon puts just as much care and expertise into crafting the single-process shade you want—based on your hair's texture, history, and more—as a live-and-in-person colorist The kit comes with more components than the average at-home hair dye (like a professional-style applicator brush and a stain guard gel for applying around your hairline), but it's not the least bit intimidating to use. (In fact, it's arguably easier—just one of the reasons it keeps getting Best of Beauty Awards.) "The finished result was so flattering and natural, it was like the shade was made for me—because it was," says contributor Liana Schaffner.
Best of Beauty Awards: 10
Beautyblender Original Makeup Sponge
Beautyblender
Original Makeup Sponge
Amazon
Nordstrom
Revolve
Contributor Hunter Lacey blends in concealer using the Beautyblender Original Makeup Sponge.
There have been many—oh, so many—imitators, but nothing will ever replace the original Beautyblender. Shaped like a pointy egg, the makeup-kit staple is now a 14-time Best of Beauty Award winner. "I wanted a tool that gave you an airbrushed look without having to actually use an airbrush machine," founder Rea Ann Silva previously told Allure, and that's achieved by how foundation sits atop the Beautyblender once it's wet, not to mention the way its suede-like texture and edge-free shape blends it out gorgeously and into every tiny angle and contour of the face.
Best of Beauty Awards: 14
Maybelline New York Great Lash Mascara
Maybelline New York
Great Lash Mascara
Amazon (2-Pack)
Maybelline New York Great Lash Mascara has been winning Allure awards—both Best of Beauty and Readers' Choice—since before some of our current staff members were born. The pink and green packaging may be instantly recognizable, but it's what's inside the tube that makes it the most iconic everyday mascara on the market. We've seen it reimagined as a waterproof formula and in different colors, but we'll always keep coming back to the original for its simple yet effective lengthening and separating results.
Best of Beauty Awards: 5
Tangle Teezer The Original
Tangle Teezer
The Original
Amazon
The original Tangle Teezer completely changed not only the way we treat our hair when it's wet, but the way we view hairbrushes. Turns out that a giant, plastic jelly bean is exactly what so many of us needed to get through our knotty hair—straight, curly, or in-between—without any discomfort. "It fits perfectly into your palm, which allows for less of the tugging that makes hair snap," hairstylist Tommy Buckett has told Allure of the four-time Best of Beauty winner. And while it may not look (or for that matter, be) as expensive as some other pro-loved hairbrushes on the market, you have to admit, the huge array of colors it comes in (and the adorable fact that the brand now makes Tangle Teezers for our furry friends) just adds to how delightful it is to use.
Best of Beauty Awards: 4
Touchland
Touchland
Power Mist
Amazon (3-Pack)
Features director Dianna Mazzone Singh cleanses her hands in a pinch with the Touchland hand sanitizer.
Hand sanitizer isn't fun… said someone who has yet to be introduced to Touchland. The recipient of multiple Best of Beauty and Readers' Choice Awards, this germ-killing mist lures you in with its colorful, chic packaging and has you coming back for more with its unexpectedly lovely scents, like Beach Coco, Citrus Grove, and Pure Lavender. It's easy to forget that it serves such a practical purpose, but even easier to remember to use it because you'll actually want to.
Best of Beauty Awards: 5
Kevyn Aucoin Eyelash Curler
Kevyn Aucoin
The Eyelash Curler
Bluemercury
Dermstore
This eyelash curler won its first Best of Beauty Award more than 20 years ago, if you can believe it—and you should definitely believe it because it's absolutely worth making it the one in your makeup bag. The Kevyn Aucoin classic may not be one of the color-cosmetics products the brand is so celebrated for, but the fact that this tool has been around (and winning awards) for so long shows just how iconic it is. We especially appreciate how its bright red pad makes it almost impossible to pinch yourself when you go in for the curl.
Best of Beauty Awards: 7
St. Tropez Self Tan Express Bronzing Mousse
St. Tropez
Self Tan Express Bronzing Mousse
Amazon
Nearly every self-tanner on Earth does its darkening with dihydroxyacetone (DHA), the sugar that reacts with amino acids on your skin to prompt a faux golden glow. But somehow, St. Tropez has managed to make the customizable results of its Self Tan Express Bronzing Mousse the most convincingly un-faux—to the point that your staunchly pro-sunscreen friends might scold you for lying out in the sun. A three-time Best of Beauty winner, this advanced formula even wows scientists with its ability to provide a customized level of color depending on how long you leave it on. "What's really impressive about this technology is that they've been able to show that every time you wash it off after an hour, you'll get a light, even tan, and so on for the rest of the shades," cosmetic chemist Jim Hammer previously told Allure. "From a chemistry perspective, this sort of consistency is a real achievement. And for people at home, being able to pick three shades from one bottle? That's a first."
Best of Beauty Awards: 3
Jergens Natural Glow Daily Moisturizer
Self-Tanner
Jergens Natural Glow Daily Moisturizer
Amazon
Walmart
If the bronze bottle of Jergens Natural Glow Daily Moisturizer looks a bit trophy-esque, perhaps that's because it's surrounded by multiple Best of Beauty and Readers' Choice Awards. The long-time go-to self-tanner for people who are nervous to use self-tanner, the formula promises the kind of gradual build-up of color that doesn't feel as overwhelming as the prospect of a full-blown tan in a matter of minutes. "And just like the color is more subtle than that of the self-tanners you may be used to, so is the scent," says contributing editor Marci Robin. "Sure, brands have come a long way in masking that telltale DHA smell, but Jergens mastered that long before the rest, and it's only gotten more pleasant to use and smell in recent years."
Best of Beauty Awards: 9
Neutrogena Body Clear Body Acne Wash Pink Grapefruit
Neutrogena
Body Clear Body Wash Pink Grapefruit
Amazon (3-Pack)
Target
For so many people, Neutrogena Body Clear Body Acne Wash Pink Grapefruit was the first product that we ever used to address backne and other body breakouts; and for so many people, it's still what we turn to when things get bumpy below the neck. Its salicylic acid makes it a no-brainer, especially in the summer or after workouts, and its grapefruit scent has always been the ideal amount of citrusy-but-not-too-sweet. No wonder it's won a nice handful of Best of Beauty Awards.
Best of Beauty Awards: 5
Olive & June Polish Remover Pot
Olive & June
Polish Remover Pot
Olive & June
Senior news editor Nicola Dall’Asen removes her red nail polish with the Olive & June Polish Remover Pot.
You think it's humiliating to be terrible at painting your own nails? Try being a klutz at removing that nail polish—knocking over the bottle, getting remnants of cotton stuck to your nails, etc. The worst. And that's why we've been so thankful—to the tune of four Best of Beauty Awards—for the Olive & June Polish Remover Pot. The sponge inside is saturated in a gentle non-acetone formula, so after a couple twists of the fingertip, your nail is totally clean, free of both polish and fuzz. And you're ready to give painting your nails another good-faith try.
Best of Beauty Awards: 4
Aveeno Positively Radiant Daily Face Moisturizer Broad Spectrum SPF 30
Aveeno
Positively Radiant Daily Moisturizer SPF 30
Amazon
We should all be applying sunscreen every day—yes, even if we're just sitting inside near a window—the way we apply moisturizer every day. Aveeno makes multitasking super easy and (clearly, from the Best of Beauty Awards it has racked up) effective with its Positively Radiant Daily Face Moisturizer Broad Spectrum SPF 30. This drugstore favorite goes beyond hydrating to provide broad-spectrum protection that lessens the likelihood of sun damage, like discoloration. All the while, it addresses existing dark spots with its proprietary tone correcting soy formula.
Best of Beauty Awards: 5
RevitaBrow Advanced Eyebrow Conditioner
RevitaBrow
RevitaBrow Advanced Eyebrow Conditioner
Amazon
Nordstrom
Dermstore
While other brow conditioners and serums promise miracles, RevitaBrow Advanced Eyebrow Conditioner has long delivered on exactly what we're hoping to see: healthier-looking, less brittle, and, yes, seemingly fuller eyebrows. "I graduated from high school in 1994. I think you can imagine what my poor brows endured during that dark, dark decade for the human eyebrow. By the time I arrived at Allure in my 20s, they were still shadows of their former selves," says executive beauty director Jenny Bailly. "A strict hands-off policy certainly helped with regrowth, but I saw the most improvement after I started using RevitaBrow pretty much as soon as it came out. I've tried other brow conditioners over the years, but always come back to this one and use it consistently every day (which I can't say for many other beauty products)."
Best of Beauty Awards: 13
BareMinerals Complexion Rescue Tinted Moisturizer SPF 30
BareMinerals
Complexion Rescue Tinted Hydrating Gel Cream
Amazon
Nordstrom
Revolve
BareMinerals Complexion Rescue Tinted Moisturizer isn't just an Allure editor and beauty expert favorite. In addition to its four Best of Beauty Awards, it has also impressed shoppers enough to win multiple Readers' Choice Awards. (We like to think that means you're listening. Thanks!) Ever so much lighter than foundation but just as transformative, it blends beautifully into your complexion (there are 20 flexible, glow-imparting shades), hydrates like the dickens, and even provides SPF 30 broad-spectrum sun protection.
Best of Beauty Awards: 4
Color Wow Root Cover Up
Color Wow
Root Cover Up
Amazon
Revolve
Ulta Beauty
At first glance, if you didn't know what Color Wow Root Cover Up is, you might think it's an eye shadow or brow powder. But inside the easily portable compact is actually a multiple Best of Beauty award-winning gray-hair concealer like no other. "It's a pressed powder—in eight shades, from platinum to black—that comes with a small brush so I can pinpoint my grays and avoid my fancy salon highlights better than I can with a spray or loose powder," says Bailly, who adds that its finish is like real hair, so it never turns dull or stiff the way some sprays and hair mascaras do.
Best of Beauty Awards: 9
L'Oréal Paris True Match Super-Blendable Powder
L'Oréal Paris
True Match Super-Blendable Powder
Amazon
L'Oréal Paris True Match Super-Blendable Powder's Best of Beauty wins date back all the way to 2005, and it's still impressing drugstore beauty shoppers nearly 20 years later. (Just think of how many other foundations have come and gone in that time.) It keeps wowing us with how strangely un-powdery (read: undetectable) it is, and if redness is one of your biggest frustrations, this pressed formula will become one of your biggest allies.
Best of Beauty Awards: 7
Make Up For Ever Ultra HD Microfinish Loose Powder
Make Up For Ever
HD Microfinish Powder
Sephora
We're devastated every time a few of Make Up For Ever Ultra HD Microfinish Loose Powder’s super airy particles land anywhere other than our faces because that's a tiny bit of blurring, light-diffusing magic that our skin is missing out on. This loose powder visibly minimizes pores and lines while somehow remaining invisible itself. It has won several Best of Beauty Awards since its first in 2008, and we're just grateful that Make Up For Ever has never messed with this magic.
Best of Beauty Awards: 6
